Struggling with SEO marketing for your Concord, CA, business? While it’s been part and parcel of online brand building since the first search engine debuted, mastering SEO is not easy. That’s particularly true today with Google’s ongoing algorithm refinements and other industry changes. At USA Local Media, LLC, we understand how difficult it can be to grow your brand online, and want to offer a few critical tips to help simplify matters and improve your results.
First and foremost, successful SEO marketing for a Concord, CA, business requires that you be consistent. You cannot post four blog posts a week for a month, and then nothing at all for four months and expect to see results. Consistent, careful steps tied to an overarching SEO strategy will give you the best chance to rise in the SERPs.
If you want fast growth, SEO is not the tactic for you. Consider PPC or social media ads. Organic SEO growth takes time. You need to be patient and account for that time in your strategizing. You’re playing the long game, so track performance over time through accurate reporting to gauge true success.
Focus On Local
Let’s be clear – Google loves local, and so do consumers. You need to focus on local-related metrics like claiming your Google My Business listing, replying to comments, questions, and reviews, and optimizing page content to help you secure a spot in relevant local packs. A focus on local is also important considering the incredible rise in smartphone “business near me” searches that consumers now conduct to find providers nearby to visit in person.
Avoid Common Mistakes
It’s vital that you avoid common mistakes that can derail your efforts in SEO marketing. Concord, CA, companies should avoid creating web pages with unoptimized titles, or titles that mimic content headers. It’s also vital that you avoid using overly long URLs, and that you regularly update your content so that Google notes the changes.
Finally, content matters a lot. We’re talking about all types of content – on-page content for your website, blog posts, white papers, email newsletters, social media posts, and all the rest. Google looks for sites with rich, relevant, original content and rewards them with higher placement in the SERPs.
There you have them – five tips to help improve SEO marketing for Concord, CA, companies. Not confident you can go it alone? The right digital marketing firm can help. You can pay a visit to Facebook page for more information.