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The Benefits of Businesses Utilizing Animated Explainer Videos in 2020

What Is an Animated Explainer Video?

An animated explainer video is a video that displays complex ideas in a simpler format in less than 2 minutes. It is a valuable resource for a lot of content creators today because it is a tool that can reach potential customers worldwide. Explainer videos can describe a company’s product in a way that resonates with its viewers.

Explainer videos initially received recognition in 2007 when a company named Common Craft created one to explain how to use Twitter. Ever since then, companies have been using this as a tool to thrive in their respective industries.

Types of Explainer Videos

1. Whiteboard Animation

2. Silhouette Animation

3. Motion Graphic Animation

Explainer Videos vs. Branded Videos

There is a multitude of corporate businesses that utilize videos as a way of promoting their services or products. However, not all videos are created with the same goal in mind. Branded videos are similar to internet commercials, or case studies that are meant to engage current viewers. These videos can be animated, but it doesn’t have to be that way.

On the other hand, explainer videos can illustrate a wide scope of information in a way that is viewer-friendly. People that come across videos like this, gain a better understanding of what the company stands for and why they should purchase their products. In other words, explainer videos can utilize a simple story to express a bigger cause. For more information, contact The Draw Shop.



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