Marketing for a senior living community can come with a number of challenges. One of the main issues with assisted living marketing is the growth of competition providing senior housing. How can you make your own assisted living facility stand out from the competition? Here are a few tips for improving your assisted living marketing online:
• Streamline your website design. Your website is the focal point of your marketing strategy and will be your primary source for lead generation online. It’s crucial that you have a clean and simple website design that is super easy to navigate on a smartphone. Hire a professional to design your website for you.
• Create regular SEO blog articles. One of the best ways to give information to your website users and convert leads into buyers is through blogs and articles. It’s important that your blog posts are relevant and timeless, so that visitors can benefit from reading older posts. Blog posts should relate specifically to assisted living topics and offer a tie-in to make your facility relevant to the article at hand.
• Use inbound marketing. Inbound marketing is one of the best ways to draw in traffic and new leads to your website by giving possible clients the information they truly want. You can give your leads information through blog posts, email campaigns, social media, eBooks, videos and white papers. Through inbound marketing, you can build an email database of possible clients to build relationships with.
• Use targeted strategies like email newsletters. Once you have email addresses from possible clients, you can remarket to this target audience through monthly or weekly email newsletters with links to your latest blog posts, testimonials from current clients and invitations to community events at your assisted living facility.
If you are interested in assisted living marketing, then look no further than SenioROI!